Maintaining meaningful stakeholder engagement has multiple benefits for business, allowing for future planning, deepening understanding of political, social, economic and environmental contexts, and ultimately improving efficiencies and driving profitability.

In order to understand the distinct requirements of our various stakeholders, the business has identified seven groups as having significant interest in our operations.

Key Stakeholder Diagram showing all the stakeholders that are vital to the business

We consider material issues to be those deemed important to our stakeholders and to the sustainable operation of our business. These also include significant risks that could result in reputational damage, litigation or statutory penalties.

We have detailed  the materiality exercise we undertook to identify our material issues in the Materiality section of our Sustainable Development Report 2014-15. It includes formal interviews with representatives of our stakeholder groups, surveys, and senior management discussions, as well as the ongoing engagement conducted by our Investor Relations, Human Resources, Commercial and other corporate teams, which we discuss in the Building Strong Relationships section. This exercise informed our sustainability objectives and targets which we discuss in more detail in our report.